Size your agency — find your savings
12 Slack & Calendly seats, 4 HubSpot / Apollo, 8 Fathom
Demand generation,
without the tool tax.
Northstar Marketing Co is a 12-person, remote-first B2B agency built on a single insight: the agencies that win in 2026 won't be the ones with the prettiest decks — they'll be the ones who replaced eight bloated SaaS tools with one platform that does the actual work.
The numbers
Northstar serves B2B SaaS and professional services firms with a six-service practice: SEO, paid media (Google + Meta), content strategy, email marketing, web design, and marketing automation. Retainers run $2,800–$22,000/mo depending on scope, with a typical engagement lasting 14 months.
Sales is a tri-fold motion — outbound SDRs into mid-market and enterprise, inbound from a content engine that publishes 8–12 long-form pieces a month, and a partner referral program that closes at a higher clip than either channel alone. The agency operates fully on CRMown, replacing what was previously an eight-tool stack.